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24th May 2013

Borsa İstanbul’un Yeni Logosu Yatırıma Değmiş mi?

İMKB'nin yerini alan Borsa İstanbul, dünyanın en büyük 10 borsasından biri olma hedefi ile kuruldu.…
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17th January 2013

Brand Advocates: Love is (should be) in the air!

Did you know that brand advocates are 75% more likely to share a positive experience…
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17th December 2012

Tasarlasak da mı satsak tasarlamasak da mı…

İlk izlenim için ikinci bir şansımız yok, o yüzden hepimiz iyi bir ilk izlenim yaratmak…
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20th November 2012

Remarketing (Stalking!!!)

So you are on the net looking for some things to buy, perhaps some clothes…
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6th November 2012

Is the ethical debate on Neuromarketing valid in today’s society?

Recently I attended the 3rd Pharmaceutical Change Summit Conference held in Istanbul. There were many…
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22nd October 2012

Microsoft’s Attempt At Retail

Still not an iPhone user and contemplating making the switch, I have been avidly following…
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17th October 2012

Why Brands Must Tell Stories

It is no secret that branding specialists encourage the use of stories in their work;…
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20th June 2012

Istanbul Candidate City Logo Public Voting Closing Tonight At Midnight

The public voting for the Istanbul 2020 Olympic logo that will in effect act as…
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29th May 2012

Today’s children will have 10-13 jobs by 38 – Who are the souls of tomorrow?

During my recent investigations into choosing a school for my daughter it dawned on me…
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