Reviving the first ever Ketchup brand in Turkey
Services
Brand Strategy
Innovation Strategy
Trend Analysis
Year
2015-2016
Sector
FMCG

 

Reviving the first ever Ketchup brand in Turkey

Our role was to define Tat Ketchup’s future brand growth and innovation opportunities. At a time when international ketchup brands such as Heinz are expanding in terms of local investment and distribution, particularly in out-of-home, Tat wanted to re-evaluate their point of difference, customer definition, product and packaging innovation plans.

Following an audit of brand, target audience, competition and consumer trends, we developed three potential brand innovation concept territories to drive their new product development and packaging design strategy.

Tat ketchup is currently conducting consumer point-of-sale research to assess the recommendations.