What makes us different from a traditional consultancy? We don’t really have a single entity that is the same as us and can be called our competition.

• We are locally based, globally minded.

• We are as strategic as we are executional. Strategy is theory if it can’t be activated.

• Our strategies and brand experience design engage all stakeholders; employees, internally and customers, externally.

• We enjoy making business better inside and out. Our products and service design improves lives internally and externally. Our brands trigger belief.

• We keep our eye on long-term brand value growth, not short-term sales uplift.

• We work with our clients, not in silos, hence why we never pitch for business.

• We are independent; we answer to our clients, not a global network.

• We believe cost pressures can breed innovation – we don’t give up easily.