Our Rebranding Work for Poliser Goes Live

By 30th August 2017News

Poliser is the first B2B manufacturer in Turkey to produce an easy clean synthetic leather polyurethane, water borne polyurethane dispersion, bio based polyols, bio based polyurethanes for synthetic leather and coatings. Our complete brand rehaul work was set in motion to protect the brand equity in a highly price discounted driven competitive playing field. Our work involved consumer and market research, brand concept strategy, new brand identity and website design. See case study for more info.