Services
Corporate B2B Film
Brand Identity System
Brand Guidelines
Year
2017
Sector
Condiments, Dressing, Sauces

Developing a Brand Identity System and Corporate Film for Euro Gıda

The Situation

Euro Gıda produces and packages products ranging from jarred pickles to vegetables and gourmet sauces for numerous leading Turkish and global brands.

Today, with 20 thousand decares of farmland serving them, they are the largest cucumber and pepper pickles, roasted red peppers and aubergines producer in Turkey and one of the leading in the world. Their state of the art facilities have an annual capacity of 100 million jars across 55.000 m2 closed area. With an export rate of 65% of production across 33 countries in Europe, North America and Australia, they are truly a global player.

Yet Euro Gıda was struggling in sharing their success story with their current and prospective clients in a consistent, compelling and engaging way.

What We Did

To support Euro Gıda in achieving this, BrandSeers developed a brand story that could be used as a spring-board in all communication endeavors. The story brought to life Euro Gıda’s promise to clients – expertise, quality and freshness (from farm-to-table.)

This brand story was then leveraged to develop a corporate film and corporate brochure for B2B stakeholders.

BrandSeers developed the scenario, voice over, art directed and co-produced a Euro Gıda Corporate Film in close collaboration with Polpo Production.

To achieve consistency in communications BrandSeers renewed and systemised the brand identity system to reflect the portfolio structure i.e. How Euro Gıda and the 2 own label brands (Melis and newly created Nature’s Best) should be used together.

BrandSeers developed a brand guideline for Euro Gıda to urge and support  the team to execute the brand world in a consistent and compelling way in order to deliver brand meaning in an impactful way.

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