Increase Global Relevancy and Appeal
Euro Gıda produces and packages products ranging from jarred pickles to vegetables and gourmet sauces for numerous leading Turkish and global food retailers. Since 2007, Euro Gıda has invested in growing their own brand Melis, now sold across 4 continents and 18 countries, distributed across retail and food service.
The problem Melis was facing was that while Turkish expats abroad (e.g. UK, Germany, France) preferred Melis, the brand was struggling to sell to local nationals. BrandSeers was tasked with re-launching Melis with a new proposition, jar and label design that would increase global relevancy and appeal without alienating their loyal consumers. The vision was to relaunch the brand to drive distribution by penetration new multiple retailers and independent markets in the UK, Germany, France and Italy.