
Services
Brand Identity Design
Brand Strategy
Brand Architecture
Year
2015-2016
Sector
Travel

The design idea ‘Amplifying the travel experience’ looked to modernise the identity, to bring dynamism and to insert a stronger sense of ‘service’ into the brand.
We know that today’s consumer wants the best value for their money, demanding the brands to offer a premium service with affordable prices. We have chosen the aspects of this identity carefully to craft a feeling of aspiration, warm hospitality and value for money.
Ruby red is the main colour of the brand. It represents the warm hospitality. In addition we applied dark blue to induce aspiration and communicate a trustworthy, reliable service. The font choice and icons make the brand more approachable and contemporary.


