The design idea ‘Igniting Connections’ paved the way for the design system and ultimately the creation of unique brand assets such as the distinct brand colour, wax seal and certain printing techniques. The intricate aspects of the brand have been written up and designed into a comprehensive set of brand guidelines in order to allow the brand to stay true to itself in implementation across all brand experience touch-points.
The Club opened simultaneously with the opening of the Ritz Carlton on the 1st of November in 2013. Interest in exclusive membership to date has been overwhelmingly positive. The membership quota was reached within the first 2 months of opening and the desired profile of members was achieved.
“BrandSeers delivered bold, strategic rigour throughout all phases of the project. They continually provided us with high quality, innovative suggestions that were at the cutting-edge of our market”
Founder, Seven – Ritz Carlton Private Members Club Almaty