Our work resulted in a new vision and human centric brand purpose for Trendyol; a total brand rethink of Modagram to better resonate with the digital and fashion-savvy youth of Turkey and a re-design of Milla by Trendyol to amplify its quality and affordable sophisticated style. Our mission was to consistently and impactfully communicate the business’ true intention of serving Turkey with aspirational yet affordable fast fashion across all brand expressions.
Since completion of the project, Trendyol is experiencing 70% annual growth and has increased market leadership to become the clear market leader in fashion.
“BrandSeers employ a highly analytical, systematic and thorough approach within all phases of the consulting process, from research to implementation. The brand strategy work they completed for our three brands – Trendyol, Modagram and Milla by Trendyol – has translated into an invaluable competitive edge both at home and abroad.”