UB Holding is built around a distinct culture of never backing down in the face of adversity and an ability to respond fluidly to the changeable dynamics that an emerging market demands. The brand was thus built around the company’s ability to exercise vision when conquering new territories.
The brand value proposition ‘building tomorrow’ was easily owned and adopted by all internal staff. This was an important role for the brand as employees were increasingly disillusioned and demotivated by the growing tough political and economic conditions in the local market.
We brought the approved brand to life across corporate identity and a new website for the corporate brand. Additionally, we developed a corporate film and brochure for the UB Holding Foundation – the non-profit part of the business focused on building schools in Iraq.
The new brand launched in April 2016 and thus it is early days to report on impact.
“Trust is a rare attribute you can associate with an agency or consultancy. However BrandSeers is a team you can trust to get the job done to a highest quality, on time and cost efficiently. Their sense of collaboration goes beyond being a ‘service’ provider to acting more as the extension to the internal team. They truly supported us in our courageous ambitions. Their ability to understand cultural dynamics and challenges – whilst steering you to realise a global vision for your brand is truly impressive.”
PA to the Chairman, UB Holding